Word: saylor
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...people on the Harvard Political Review's large donor list, only 24 expressed any further interest after receiving the packet. Of these, three eventually contributed to the Review, for a total of $52,000. As Saylor later wrote in his report on this failure, "Our rate of return was only 5 per cent on a list that cannot possibly be matched for selectivity," and those returns "appear likely to be one-time contributions rather than a continuing commitment...
...Review staff set up after Christmas 1974 a "Friends of the Harvard Political Review" program, consisting of mailed issues of the HPR (with letters asking for regular fifteen-to-twenty dollar contributions) to former Fellows of the Institute and people affiliated with the Kennedy School of Government. According to Saylor, "There's been a good response to our first mailings--it looks promising." But even an optimistic estimate of Friends' support amounts to less than 15 per cent of the Review's yearly expenses...
...subscriptions, the only remaining hope for HPR self-sufficiency, the outlook is dim. Despite the tenfold increase in subscriptions, Saylor estimates that for complete independence a subscription increase of over 3000 would be needed. To achieve such an increase, according to Saylor, would involve a mass mailing of over 100,000, the costs of which would be twice the Review's annual budget. After more than 75 years existence, The New Republic has a subscription list of less than 25,000; despite and extensive campaign to increase the list of subscribers, success has been minimal. The New Republic's inability...
...Saylor terms the Mendelson period an "identity crisis--we were losing our identity as a political journal." White agrees: "Rick and Tim viewed the Review more as a marketable product than anything else. Their entrepreneurial spirit was permeating the editorial staff." Saylor says that Mendelson and Bliss's pursuit of professional content and production and a firm financial base "soon became transformed into a sort of entrepreneurial game. With all the interest in marketing we kind of lost sight of what kind of magazine we were putting out." Even the SAC had harsh words for Mendelson and Bliss: "Nothing like...
...philosophy that Mark Saylor is bequeathing to White is based on the desire to "publish people who wouldn't otherwise be published." Saylor professes an aversion to publishing professors: "They have their own academic journals, and besides, sometimes they give us and Public Interest say, similar articles." Saylor and White are looking first of all for student political writing, and second, for off-beat articles by people who do get published all the time but would never ordinarily write pieces out of their fields. Nieman Fellows are a case in point--James Scudder, a city editor for the Arkansas Democrat...