Word: scale
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Dates: during 1930-1939
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...Everything in a first-rate DeMille picture is on a grand scale. He was the first director to realize that, since seeing is believing, anything is possible in the cinema. In the DeMillennium of the cinema industry before talkies, DeMille seldom made a picture that cost less than $1,000,000 or one that contained a cast of less than 10,000. By widening the dramatic scope of the cinema, talkies have made spectacles, as such, less satisfying. Youngsters who were in diapers when DeMille was at the peak of his power may sit spellbound before Cleopatra but oldsters...
...Above directors in Hollywood's economic, if not in its esthetic, scale are producers who hire directors, assign them to pictures, tell them how much to spend and are, to some extent, respon- sible for their work. Three of the most widely publicized producers in Hollywood: MGM's Irving Thalberg, Twentieth Century's Darryl Zanuck, Universal's Carl Laemmle...
Last week Helena's newspaper strike was settled. Printers, on the promise that their demand for a 30? per hour wage increase would be arbitrated this autumn, agreed to resume work at the old scale...
Author Hampson's people are farther down the social scale. Alf and Ted are devoted brothers. The time comes when Alf, the older, starts running around with girls. Ted is hurt and miserable. Alf becomes engaged to Laura, then is killed in a motorcycle accident. Loyal, devoted Ted marries Laura to give his name to Alf's unborn child. Writing his story in a manner reminiscent of Swinnerton's Nocturne, John Hampson has made much of decidedly slender material...
...mellow, good-natured, immune to the deliberate insanity of the regular staff, drew the first New Yorker cover ("Mr. Eustace Tilley" in a high hat, high stock, with a monocle up to a butterfly), passes on every drawing the magazine uses, scanning some 1,000 pictures every Tuesday afternoon. Scale of prices to artists: $10 for a one-column spot without caption, $200 and up for a full page or cover...