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Word: scale (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...dirty name if I'll open Jumbo until it's ready," last week minuscule Billy Rose finally presented in Manhattan's Hippodrome the spectacle that was supposed to be BIGGER THAN A SHOW, BETTER THAN A CIRCUS. First-nighters were provided with a scale by which to judge the production as soon as they got their tickets, which were precisely nine times the normal size. When they took their seats in what is still the world's fourth largest theatre,* they received further premonition of the grandeur that was to come. But when the cylindrical curtain...

Author: /time Magazine | Title: Theater: New Plays in Manhattan: Nov. 25, 1935 | 11/25/1935 | See Source »

...large apartment house developments with valuations running up to $10,000,000. But these large apartments must rent at low cost ($10 to $15 a room), must be "limited dividend" operations with the promoter restricting himself to a 6% profit. Most conspicuous example of FHA insurance on a large scale is a Joseph P. Day Brooklyn development (TIME, April 15), on which New York Life Insurance Co. holds a $5,000,000 insured mortgage. Applications for mortgage insurance on large apartments have thus far totaled $365,000,000. Of these applications, 10% have been approved, 50% rejected, 40% are pending...

Author: /time Magazine | Title: Business: Rising Residences | 11/25/1935 | See Source »

...goods and services that might have been produced if prosperity had not broken down, "there was, in the five years of depression 1930-34, a loss of $185,000 million. . . . This is stupendous and unparalleled, almost ungraspable in its immensity. . . . There never was economic waste on this gigantic scale." Lewis Corey holds that Fascism is no answer, but middle-class readers, visualizing the grim alternatives before them, are likely to experience despair, implore, like Milton's Satan as he stumbled toward the Pit: "Which way the neerest coast of darkness lyes...

Author: /time Magazine | Title: Books: One Out of Six | 11/25/1935 | See Source »

...professor, whose Mary Peters was one of last year's more durable bestsellers. Covering the history of the Crockett family from 1830 to 1933, it is packed with data on U. S. shipping, describes in detail the fate of each of the many Crocketts as they descended the scale from clipper ships to schooners, to coastwise steamers, to fishing smacks, to ferryboats. Silas Crockett II ended up working in a herring factory. Less a novel than a family chronicle, it is filled with glowing tributes to the sturdiness, to the unbeatable optimism of the clan, ends with an inspirational...

Author: /time Magazine | Title: Books: Crockett Chronicle | 11/18/1935 | See Source »

...much for pictorial excellence. There is also, as we have intimated, quite a promising plot. It has love and jealousy and suicide, (even a dance-though-your-heart-be-breaking sequence), but all on a rather simple scale. Or, to put it in a nutshell, we don't find the Balinese very stimulating mentally. Go expecting beautiful Bali girls and breathtaking photography and you will not be disapponted. That's quite a lot, after...

Author: By L. P. Jr., | Title: The Moviegoer | 11/16/1935 | See Source »

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