Word: scale
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Dates: during 1950-1959
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Conductor Leonard Bernstein is no stranger to adulation. But not even Bernstein was prepared for the reception he got last week as the first full-scale U.S. symphony to visit Turkey in years gave two concerts at Istanbul's bowl-shaped, Open-Air Theater. At the head of the 106-piece New York Philharmonic, Bernstein faced an audience of music-hungry Turks that overflowed the bowl's 5,000 seats, crashed through wooden barriers and stampeded past police lines to jam every aisle and step...
...getting Japanese, who have crashed the U.S. market with everything from cameras to transistors to hibachi charcoal braziers, last week were briskly redesigning their little cars for a full-scale commercial assault. The cars lead a broader invasion of the U.S. market by all manner of Japanese heavy industrial goods. This year Japanese exports to the U.S. will exceed $800 million (v. $229 million in 1952); close to $200 million will be in precision and heavy manufactured goods, directly competitive with products in which the U.S. specializes. Throughout the world, Japanese exports of heavy goods-turbines to Brazil, electric train...
LONG-DISTANCE PHONE rates will be cut 5? to 25? per call in mid-September to carry out FCC order for $50 million overall rate slash by Bell System. Sliding-scale reductions will be greater for longer distances, especially for calls over 675 miles, e.g., New York-Chicago for first three minutes will cost $1.45 v. current $1.50 rate; New York-Los Angeles $2.25 v. current...
...figures that demand will soon drive the price of color receivers down far enough to fit the budget of the average televiewer, is planning to set up color studios all over Southeast Asia. Says Shoriki : "I want Japan to be the first country in the world to have full-scale color TV in operation. I want Japan to beat...
Vita Manga Est. Last week the menthol drive reached its peak of intensity, proclaimed by full-page ads that touted every gimmick that adman can conceive and machine execute. Philip Morris (Marlboro, Parliament) launched Alpine on a national scale, billed it not only as a long, low-tar, lightly mentholated cigarette with "the longest filter yet," but as one of the few cigarettes since Camel to come in a package with a picture on it (of an Alpine mountain). Brown & Williamson, whose "Thinking Man" Viceroys thoughtlessly slumped 20% in the first quarter, clawed back with two new filters: the mentholated...