Word: scaled
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Though Colicchio has quickly become an expert at using Ralph's vegetable scale, when we go to the register, the tab is more than $12. We put back one of the zucchini, but that cuts off only 50¢. Eric, our register guy, lets us scan a Ralph's Club card, and we're down to $11.88. Eric is a man who can feel the pain of a superstar chef on a magazine's expense account trying to pull off an arbitrary economic experiment...
...There's just a tremendous need for counseling," says Paul Rieckhoff of Iraq and Afghanistan Veterans of America. "The [Department of Veterans Affairs'] psychological-counseling program is overwhelmed. The suicide rates for returning vets are just off the charts. If Major League Baseball can get this program up to scale, we could save thousands of lives...
...earth will little note nor long remember what we do to it--at least over the course of its own grand time scale rather than our brief, urgent one. Once we stop burning fossil fuels, it could take as long as 100,000 years for the carbon dioxide we've been pouring into the atmosphere to be gone. Most of it will have settled into the ocean, on its way to becoming new limestone beds on the seafloor; the rest will have been absorbed by the land, some of it eventually forming new deposits of coal. Even now, the water...
...water so acidic it dissolves corals? Is it possible to scrub the atmosphere itself somehow, extracting CO2 the way a filter cleans the air in a home? Macroengineering like this is a fun thing for scientists to dream about, but it usually does not go much further, the scale and risks being simply too great. But that hasn't stopped big ideas from coming--which is fortunate, because any idea that's going to have much effect on global warming is going to have to be big indeed...
...bigger problem is scale. According to House's calculations, his plan would require 100 seawater-electrolysis plants, each as large as the largest sewage-treatment plant on Earth, built on shorelines around the world. They would draw out 180 billion metric tons of seawater each year, split the salt, keep the acid and pour back the water. And even that would remove just 10% of the more than 30 billion metric tons of CO2 we put into the air annually...