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...like Miasolé, based in Santa Clara, Calif.--have been plagued with production disruptions. "Going from R&D to manufacturing is always fraught with gotchas," says Joseph Laia, Miasolé's CEO. "There are a whole series of things you didn't see because no one has really done this at scale." Since the industry is still small, for example, companies can't always count on easy access to the raw materials they need, such as cadmium and selenium. "There's no well-oiled machine, no infrastructure," says Laia. "Our supply chain doesn't exist...
...printing press, at the rate of several hundred feet a minute. Roscheisen, an intense Austrian, says Nanosolar's first 18 months of production have already been purchased. "We're looking for a 35% market share in the next couple of years," he says. "The simple truth is, we can scale a lot more product out for a lot less...
Walton's investment has paid off handsomely. Since it began commercial production of thin-film modules in 2002 (much of the output has been sold to small-scale solar farms in Germany, where generous subsidies have primed the market), the company has done nothing but grow. With factories in Arizona and Germany and another being built in Malaysia, First Solar should be producing 1 gigawatt of solar power yearly by the end of 2009. "They've fully overcome the technological barrier with large production and low defects," says Rhone Resch, president of the Solar Energy Industries Association. "Their plants...
...Feinstein have another option for their organic waste: put it out on the curb with the glass, plastic and paper, where it will be picked up and recycled by the city. For the past several years, San Francisco has offered curbside recycling of food scraps, shipping leftovers to industrial-scale composting facilities, which process 300 tons of organic waste a day. For Feinstein, the curbside program allows her to salve her green conscience without the ickiness that came from composting her own used tea bags. "It's great because it helps me do my job of diverting garbage from...
...hoteliers such as Starwood's Brian McGuinness are on to you. Pulling up to a warehouse in an anonymous Hawthorne, N.Y., industrial park, McGuinness, head of Starwood's new line of hotels, Aloft, is eager to show off the full-scale model of the group's newest brand, a 136-room hotel with an average rate of $150 per night. Leading the way, McGuinness stops before a brightly lit entrance. A waterfall cascades down a wall, replete with the soothing sounds of a babbling brook, "to wash away troubles," he explains as he passes through the second set of doors...