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...novel, where just doing your bit to save the Earth deserves endless praise. We've become inured to the existence of global warming, to its inconvenient truth, yet we sense that the solutions we've been given - change a light bulb, change your life - fall far short of the scale of the problem. We risk green fatigue because, after all, what can we do about it? But this is the moment when we need to keep pushing in every way we can. The technologies that will help us decarbonize energy are developing, but they need a push - and that will...
...scale and speed of his book's success has shocked him. Within weeks of its original release, the semi-autobiographical tale of a Chinese student being taught the ways of the steppe by a wise old Mongol herder was being devoured by hundreds of thousands of readers - government officials and students, traditionalists and bohemians, workers and business types. Huge Chinese enterprises like Lenovo, Haier and Huawei bought copies for their employees, and the book quickly spawned a host of self-help and management texts that claimed to be imbued with its spirit - works with titles like The Wolf...
...years, I think it is inevitable that China will evolve into a freer society," says Jiang. But curiously there is no such optimism in the book. The wolves - those symbols of perfect freedom - are exterminated by officials as part of a plan to turn the grasslands over to large-scale farming, and Chen Zhen, the protagonist, can find only hackneyed, metaphysical solace as he meditates upon a wolf-cub pelt, imagining the cub's spirit in "the place where all the souls of Mongolian wolves that had died in battles over the millennia congregated." One is left wondering if millions...
...says it with the zeal of an empire builder. And that's precisely the issue: having built one, Schultz is trying to alter the momentum of a company with $10 billion in yearly sales and 16,000 stores in 44 countries. But creating intimacy and authenticity on that scale may be beyond expectation. "They have come about as close as you possibly can to being big yet still retaining some uniqueness," says John Moore, who was a marketing manager at Starbucks until 2003 and now runs the blog Brand Autopsy. "I can't think of a company that's done...
...growing backlash against biofuels is a product of the law of unintended consequences. It may seem obvious now that when biofuels increase demand for crops, prices will rise and farms will expand into nature. But biofuel technology began on a small scale, and grain surpluses were common. Any ripples were inconsequential. When the scale becomes global, the outcome is entirely different, which is causing cheerleaders for biofuels to recalibrate. "We're all looking at the numbers in an entirely new way," says the Natural Resources Defense Council's Nathanael Greene, whose optimistic "Growing Energy" report in 2004 helped galvanize support...