Word: scaly
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Dates: during 1960-1969
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Also taking a few swipes at the Big Three is Sweden's Volvo, the third largest auto importer (after Volkswagen and Opel), whose upcoming ad campaign is being handled by an even newer agency, Manhattan's Scali, McCabe, Sieves, Inc. To push Volvo, its only commercial account (approximate billing: $3,500,000), the ambitious, five-month-old agency is carrying on a Volkswagen-style campaign extolling Volvo's durability, high gas mileage, out-of-the-past lines and resistance to annual model changeovers. One Volvo ad pictures an all-paper car, which is pointedly described...
YEAR END REVIEW: A DINNER AT HOWARD K. SMITH'S (ABC, 10-11 p.m.).* ABC correspondents gather at the Maryland home of their colleague to discuss and analyze the major news events of 1966. Among them: Edward P. Morgan, William Lawrence, John Scali, Sam Jaffe, Charles Arnot and George Watson...
This conversation is the newsiest part of Salinger's book. He also touches on the Cuban missile crisis by printing portions of the reports sent to the President by John Scali, the newscaster who had been chosen by the Soviets as an intermediary in the early stages of the negotiation. "I participated in the decision to ask Scali to hold his silence on negotiations," Salinger writes...