Word: scaly
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Dates: during 1970-1979
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...Eight years ago, he rescued his chickens from the anonymity of commodity marketing by putting his name on them. In 1971 he went to Madison Avenue. He devoured tomes on advertising, picked the brains of journalists and broadcasting executives and interviewed dozens of admen before choosing the firm of Scali, McCabe, Sloves...
Despite the current upturn, most agency chiefs agree with Marvin Sloves, president of Scali, McCabe, Sloves: "Advertising is going to continue to be a tough business in which to make a buck." Tight budgets, cautious clients and a wary buying public have wrought substantial changes in the way Madison Avenue operates...
...same time, new agencies like the seven-year-old Scali, McCabe, Sloves are zooming to the forefront with a tough-minded style that stresses product features. The agency and its principals-Ed McCabe and Marvin Sloves-pitch for Volvo and have brought the brand name to the poultry business with fabulously successful ads for Perdue chickens. They feature a squeaky-voiced Frank Perdue telling consumers with mock solemnity that it "takes a tough man to make a tender chicken" and insisting that his birds are more pampered than the people who eat them...
...Third World bloc. He wrenched procedural issues in a way that prevented South Africa from taking its seat and limited Israel's participation in the Palestinian debate. Bouteflika's blatant disregard for the tradition of presidential impartiality was one cause of former U.S. Ambassador John Scali's warning last year that a "tyranny of the majority" of underdeveloped, often tiny nations in the U.N. threatened to undermine U.S. support of the organization...
WEDNESDAY. Efforts to use diplomacy to increase the pressure on Cambodia to release the crew were still going on. At lunchtime, Ambassador John Scali handed United Nations Secretary-General Kurt Waldheim a letter asking him "to take any steps within your ability." Waldheim offered Phnom-Penh his "good offices," but received no answer...