Word: scaly
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Klein's former ad agency, Scali, McCabe, Sieves, resigned the jeans-maker's account a few months ago, when Calvin Klein insisted on directing the commercials himself. Even so, President Ed McCabe reports that his shop "has had more letters begging us to take the ads off the air than I've ever experienced in this business." Says Evelyn Dee, a staff member of Morality in Media, a New York antipornography group: "We have got tons of letters. A lot of people think Brooke Shields is being exploited...
...jargon dreamed up "the white wine that goes with any dish" for Blue Nun and Braniff's pastel-colored jets and Pucci-clad stewardesses. But these days the modest shops along Madison Avenue are once again the big agencies. Says Ed McCabe, president of the onetime boutique Scali, McCabe, Sloves "The giants are doing more good work than ever before." Last week Advertising Age, the industry's Guide Michelin, cited the 25 outstanding television ads of 1979. The winners included pillars of the business: J. Walter Thompson, McCann-Erickson, Doyle Dane Bernbach and the one that competitors...
...Eight years ago, he rescued his chickens from the anonymity of commodity marketing by putting his name on them. In 1971 he went to Madison Avenue. He devoured tomes on advertising, picked the brains of journalists and broadcasting executives and interviewed dozens of admen before choosing the firm of Scali, McCabe, Sloves...
Despite the current upturn, most agency chiefs agree with Marvin Sloves, president of Scali, McCabe, Sloves: "Advertising is going to continue to be a tough business in which to make a buck." Tight budgets, cautious clients and a wary buying public have wrought substantial changes in the way Madison Avenue operates...
...same time, new agencies like the seven-year-old Scali, McCabe, Sloves are zooming to the forefront with a tough-minded style that stresses product features. The agency and its principals-Ed McCabe and Marvin Sloves-pitch for Volvo and have brought the brand name to the poultry business with fabulously successful ads for Perdue chickens. They feature a squeaky-voiced Frank Perdue telling consumers with mock solemnity that it "takes a tough man to make a tender chicken" and insisting that his birds are more pampered than the people who eat them...