Word: scammons
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...magazine was the first to put the op in art, add the Roman numerals to World War II and to lead the way in popularizing scores of new words from G.I. to A-bomb and egghead. Richard Scammon's "unyoung, unpoor and unblack" description of the average American was quoted in TIME, and its reception encouraged him to co-author The Real Majority. We found ecdysiast, first minted by H.L. Mencken, a delightful way of describing Gypsy Rose Lee, and helped make it a part of the language. The title beatnik, originally bestowed on Bohemian writers in San Francisco...
...staging is no coincidence. It is with an appeal to patriotism, stability and law and order that Nixon hopes to place the blue collar and hardhat firmly in the company of the Silent Majority that he considers his own. As Political Analyst Richard Scammon observes: "What is unusual is that until now, Republicans have generally not considered such a large appeal to labor as worthwhile. Now they...
...Scammon and Wattenberg also challenge the assumption by some Republicans that a full-blown Southern strategy could succeed. Nixon received less than one-fifth of his 1968 electoral votes from the South: "Just let the voters feel that their President is trying to outbid George Wallace in the South and watch those slim, non-Southern pluralities melt all over the nation . . . The last Republican presidential aspirant who waged a Southern strategy reveals how successful that approach is. Barry...
Nixon faces another pitfall. "Presidents get elected by occupying the center territory," Scammon and Wattenberg argue. "But once they are inaugurated, it is no simple matter to stay there." The authors suggest that Nixon increasingly will have to decide issues on the basis of what is best for the nation, not for the right or the left. In so doing, he erodes his support on one side or the other and, over the long run, both...
...case, Scammon and Wattenberg suggest that the successful candidates in most races will be those who re-examine their language and move closer to the "real majority." For all the crossfire of "bigot" and "fascist," Scammon and Wattenberg conclude, "We recommend to would-be leaders of the people that they trust the people and listen to the people before leading the people...