Word: scandal
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...scandal over Tiger Woods' alleged multiple affairs keeps expanding, NBC's experience that afternoon underscores the tricky lie in which the networks that broadcast golf now find themselves. No single athlete has the power to propel, or derail, his sport more than Woods. He's the meal ticket, the key to big ratings, and it's in each network's interest to stay in Woods' good graces - whatever that means...
...Woods' alleged paramours reaches double digits, doesn't this potentially reckless behavior become news? Can you ignore the sensational story rocking your game with a straight face? Woods' sponsors aren't completely looking the other way. According to Nielsen Co., no Woods ads have aired since shortly after the scandal broke. And Pepsi announced that it would drop a Gatorade drink that pays homage to Woods, though the company insists the move was planned before the scandal arose. (See the top 10 sports moments...
When Tiger Woods won his first Masters Tournament, Jack Nicklaus famously quoted Bobby Jones by saying that “he plays a game of which I am not familiar.” The aftermath of the recent Tiger Woods scandal has left Tiger in a situation extremely unfamiliar to him. What started out as a news story that covered Woods’s health when he got into a late-night car accident outside his home in Windermere, Fla., quickly turned into speculation about his family and personal life. While some of the details have been blurred surrounding...
...Mammography Guidelines It usually takes a Washington scandal to put the discussion of women's breasts on political agendas, but in November it was a routine update of breast-cancer-screening guidelines by a government panel of medical advisers that stirred up a furor. Based on new calculations weighing the risks and benefits of routine screening, the U.S. Preventive Services Task Force's new recommendations advised women to begin routine mammograms at age 50 instead of 40 and to switch from yearly to biennial screenings; it also advised women to eliminate breast self-exams altogether. Doctors, patients, cancer advocacy groups...
...Read "How Tiger Woods Can Survive the Scandal...