Word: scandale
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...years, we watched him fight. Tiger Woods was the guy with the icy stare and pumping fists; the guy with a broken leg who beat Rocco Mediate. The most astounding aspect of the Tiger Woods scandal, besides the sheer number of alleged infidelities and the swift shattering of the man's manufactured character, is how he has taken it all sitting down. Amazingly, each and every day has gotten worse: humiliating text messages, allegations of bedding porn stars and prostitutes. And amazingly, Woods never punched back, leaving reasonable people to wonder whether it's all true. Now, employing the media...
...former Wall Street vice president, helped run her husband's campaigns. She seemed to bring some of the same acumen to the process of winding down the marriage. While she told Walters she had no interest in going into politics, she could. Very few people emerge from a public scandal with more dignity. And she's proved there's at least one governor she could pulverize...
Read "From the Mark Sanford Scandal, A Good Woman, Jenny, Emerges...
...might tune in to see how the networks handle Tiger's absence. Will an announcer like NBC's Johnny Miller, not known for pulling punches, be candid about Tiger's off-course woes? What will other players have to say? Or will the networks just choose to ignore the scandal? That would be a silly strategy, because 1) golf audiences are not stupid, and 2) the golf media really have no reason to fear Tiger's wrath. In the past, the networks needed Woods way more than he needed them. Now Tiger can use all the help...
...same goes for Tiger's sponsors. We've already seen cracks in the corporate armor. No Woods ads have run since shortly after the scandal broke. Pepsi dropped Tiger's Gatorade drink. Even though the company insists those plans were long in the works, the move doesn't reflect well on Tiger's post-transgression brand. Swiss watchmaker Tag Heuer has ordered its stores in Australia to remove advertising posters featuring Woods. The company also insists the move has nothing to do with the scandal. Fool me once, shame on you. Fool me twice...