Word: scandalize
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Dates: during 2000-2009
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...over the coming weeks we will assess our options with Tiger Woods ... regarding our long-term relationship." Translation: We're waiting to see if this gets worse. Tag removed Tiger placards from stores across Australia (a big golf market), although the company insists that move was unrelated to the scandal. Tag headlines a group of companies whose association with the legend is not about golf but about creating buzz around the brand. Will any of Tag Heuer's customers refuse to buy a pricey Swiss watch because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn...
...scandal surrounding golf icon Tiger Woods has put sports marketers in the rough. They face a difficult choice. If they stick with him, they risk alienating consumers put off by the lurid allegations about Woods' private life. And there's the prospect of yet more allegations after they've affirmed their support...
...died after complications from a fall in his home in California, where he lived in retirement. In the interim, the faith-healing evangelist saw his once enormous religious empire crumble and his son Richard resign as head of ORU in 2007 after allegations of financial malfeasance - a scandal that reportedly left the school with more than $50 million in debt. (Another son, Ronald, committed suicide amid drug rehabilitation in 1982.) (Read "Oral Roberts to the Rescue...
...while he disclosed his dalliance, rebuked him several times during interviews and moved out of the governor's residence along with the couple's four children. It's a safe bet that plenty more publicity will attend her next move. Sanford, who drew plaudits for her handling of the scandal and whose memoir is slated for publication next spring, was named this month by Barbara Walters as one of 2009's 10 most fascinating people. (Read "Jenny Sanford: The Savviest Spurned Woman in History...
...political activist. Still, one could hardly describe the act as "isolated." The political climate in the country is edgier than ever, and Berlusconi's love-him-or-hate-him effect on the electorate has only grown stronger over the past eight months in the wake of a sex scandal and renewed legal battles. Last month, Interior Minister Roberto Maroni demanded that Facebook disable a user page called "Killing Berlusconi" that had attracted thousands of friends and fans in just a few weeks. (See a photo-essay on Silvio Berlusconi and the politics...