Word: scandinavia
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Asia's less developed cell-phone markets soon became targets. The company launched into Bangladesh's fledgling sector in 1997 convinced, says Jon Fredrik Baksaas, Telenor's CEO, that "mobile communications are as important in this kind of society as in Scandinavia." Once Grameenphone, its business in Bangladesh, was up and running, Telenor sought fresh openings in markets offering rapid growth, and gradually accrued controlling stakes in local Thai and Malaysian operators. When Pakistan invited bids for a license to operate from 2005, Telenor jumped at the chance...
...bitch about it. "If anyone saw the original manuscript from ..." (and you can insert the name of your favorite Pulitzer Prize-winning writer here) "... that guy wouldn't get hired to clean the toilets at the Stockholm Public Library. Say, the Pulitzer is the one they give away in Scandinavia, isn't it? I better remember to change that in a piece we're running. The stupid writer says it's the Nobel. What would they do without...
...profiles weren't culturally appropriate, as Match CEO Thomas Enraght-Moony learned over lunch in a Tokyo restaurant with his country manager. "He pointed to the women there and said, 'We really don't need to ask for hair color. We all have the same,'" says Enraght-Moony. In Scandinavia, on the other hand, the 2.2 million Web-savvy singles were long used to dating online. To differentiate itself from local competitors when it launched there in 2003, Match toned down its window-shopping aspect and played up the promise of long-term love. "The dream here...
...Sweden's second city, but Gothenburg is Scandinavia's Christmas capital. In December, its tree-lined avenues are decked out with 5 million fairy lights, and hundreds of market stands sell handicrafts, roast chestnuts and goblets of glögg, a potent mulled wine that does wonders against the Nordic chill. There's more to this city of 490,000, though, than street markets and stocking fillers. Home to one of the largest student populations in Europe, this young, stylish metropolis is crowded with cutting-edge fashion and design stores. And its thriving culinary scene - the Swedish Chef...
...strategy: use mobile and Internet technology to cut overhead, and become Europe's most aggressive bank in expanding across borders. In April it completed a merger with Denmark's Unidanmark three years after Merita joined forces with Sweden's Nordbanken. The deals have made Merita the largest bank in Scandinavia. "We see ourselves as a pan-Nordic bank with a very powerful distribution network," says Vesa Vainio, who became chairman in April...