Word: scanner
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Dates: during 2000-2009
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DIED. SIR GODFREY HOUNSFIELD, 84, British electrical engineer who invented the C.T. scan, a diagnostic tool that revolutionized medical care; in London. In the 1960s he built the computerized axial tomography scanner, which uses X rays to give doctors a three-dimensional, cross-sectional view of the body's interior. The innovation brought him the 1979 Nobel Prize, which he shared with South African scientist Allan Cormack, who had worked independently on the idea...
...DIED. SIR GODFREY HOUNSFIELD, 84, British electrical engineer who invented the CAT scan, a diagnostic tool that revolutionized medical care; in London. Hounsfield built the computerized axial tomography scanner in the 1960s; it uses X rays to give doctors a three-dimensional, cross-sectional view of the body's interior. The innovation brought him the 1979 Nobel Prize in Medicine, which he shared with South African scientist Allan Cormack, who worked independently on the idea...
Every lunch hour, computer programmer John Almeida leaves his cubicle at an insurance company outside Philadelphia and chases trains. He sets up four video cameras on tripods beside the tracks and waits, listening to his scanner. "I come out every day because history happens every day," he says. Almeida, a father of three, is a railfan--a hobbyist who watches trains with the fastidiousness of a lab researcher. Over the past 15 years, he has shot hundreds of hours of video and tens of thousands of pictures. Call it what you will, it is hard to think of a more...
...Every morning, more than a thousand diamond cutters file into Surat's spotless Venus Jewel factory, each pressing his thumb on an electronic fingerprint scanner that releases a turnstile. After removing footwear, to ensure they don't leave with diamonds stuck to their soles, the cutters are handed plastic bags filled with rough diamonds. Operating lathes and lasers, they slice, polish and facet the cloudy crystals into sparkling gems, churning out about $150 million worth each year. Venus and several hundred other factories, employing 300,000 cutters in total, have made Surat the heart of India's thriving diamond-polishing...
Research from fMRIs and other machines bears all this out. Gerald Zaltman, a professor at Harvard University, says 95% of consumer decision making occurs subconsciously. Read Montague, a professor at the Baylor College of Medicine, gave subjects the "Pepsi Challenge" in an fMRI scanner. Result: people found Pepsi more pleasing to the palate--their reward center lit up--but Coke's branding hit literally at the core of their sense of self, a much stronger bond. This affirms what we all suspected: brands are so powerful that we are sometimes more likely to buy something we identify with than something...