Word: scanners
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Dates: during 1960-1969
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...price cutting is rampant-with the result that early starting Texas Instruments is off more than 100 from its May 1960 peak of 256¼, while Thompson Ramo-Wooldridge has slumped from last February's 82⅜ to 57. FarringtonManu-facturing.whichclimbed to 57 on the merits of its optical scanner, is down to 13 now that competitors have similar machines. By contrast, companies that are well diversified or solidly backlogged with defense contracts are holding up well. Litton Industries is close to its historic high at 134, as is Beckman Instruments at 131¾. Avco last week hit an alltime...
Pakistan needed an economic development program, Morton Foods Inc. of Dallas wanted a better potato chip, and General Electric had run into problems building an optical scanner. For help, all three turned to the same place: Arthur D. Little, Inc., a 74-year-old Cambridge, Mass., company that has nothing to sell but brains...
...money transactions straight, Ramo argues, are "as unsuitable for the human intellect as pulling huge stones to build the Pyramids was for human muscles. Some day, currency and coins will be only for the rural areas. If you buy a necktie or a house, your thumb before an electronic scanner will identify you, and the network will debit your account and credit the seller...
...vast and alluring is the potential of the optical scanner that Farrington's competitors are doubling their efforts to bring out their own scanners. IBM is testing several models, and RCA will soon field-test a pilot model to handle subscriptions at a major publishing house. Addressograph-Multigraph Corp. has its first orders for optical readers from major oil Companies. National Data Processing
Corp. (51% owned by Chance Vought Aircraft) is developing a scanner: so is Cambridge's Baird-Atomic, Inc., which is working on a scanner for the Air Force that is able to read Russian, then feed it to a computer that translates the words into English. Though all employ similar principles, each machine differs considerably in detail, and the makers guard their secrets carefully...