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...recent Wednesday night, Eleanor Phipp spent and hour watching commercial television. Nothing unusual about that--except that Phipp, 30, was in a dark room at a South London medical center, lying inside a loudly whirring functional magnetic resonance imaging (fMRI) scanner that mapped her brain as video images flickered before her eyes. Brain scanners, which use radio waves and a powerful magnetic field to trace oxygenated blood to areas of neural activity, are used mainly to study or diagnose brain diseases. But Phipp's brain was being scrutinized by researchers to see how it reacted to the TV pictures--specifically...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

...recent Wednesday night, Eleanor Phipp spent an hour watching commercial television. Nothing unusual about that - except that Phipp, 30, was in a dark room at a south London medical center, lying inside a loudly whirring Functional Magnetic Resonance Imaging (FMRI) scanner that mapped her brain as video images flickered before her eyes. Brain scanners - which use radio waves and a powerful magnetic field to trace oxygenated blood to areas of neural activity - are mainly used to study or diagnose brain diseases. But Phipp's brain was being scrutinized for decidedly nonmedical reasons. Researchers were monitoring how it reacted...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...marketplace be as effective an arbiter of quality scholarship as refereed journals? Perhaps. Deliver too many bad findings based on sloppy science and you won't remain in business for long. Since Neurosense's revenues are up threefold in the last year, you don't need a brain scanner to see that it and its legitimate competitors will likely be attracting business for some time to come...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...crucial part of his plan was to immediately move all of his patients down to subterranean levels, two levels below the earth's surface. It took a lot of shuffling to turn a radiology waiting room into a maternity ward, an MRI scanner space into a recovery room and a heart catheterization laboratory into a neonatal intensive care unit. Nurses there are working furiously to keep a 600 gm. baby girl alive, along with 1.2 kg. twin boys...

Author: /time Magazine | Title: Dispatch: Dr. Gupta in the War Zone | 7/22/2006 | See Source »

...before he tried to wax philosophical in “The Matrix” and “A Scanner Darkly,” Neo found something a bit closer to his reading level...

Author: By Nicholas K. Tabor, CRIMSON STAFF WRITER | Title: Drinking in History? Whoa. | 7/14/2006 | See Source »

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