Word: scans
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...with his iPhone! Look, Newt Gingrich isn't even watching Obama give his speech! On his website, Bergman says his panorama, a virtual Where's Waldo of Inauguration Day, is 59,783 pixels wide by 24,658 pixels tall; the photo file weighs in at a whopping 2 GB. Scan the crowded dais for your favorite politicians or browse the faces in the crowd to see if you can find friends and family...
...about it, shipping physical books back and forth across the country is starting to seem pretty 20th century. Novels are getting restless, shrugging off their expensive papery husks and transmigrating digitally into other forms. Devices like the Sony Reader and Amazon's Kindle have gained devoted followings. Google has scanned more than 7 million books into its online database; the plan is to scan them all, every single one, within 10 years. Writers podcast their books and post them, chapter by chapter, on blogs. Four of the five best-selling novels in Japan in 2007 belonged to an entirely...
...When a hungry person is hit with such multisensory stimuli, it's no surprise that the brain starts screaming chow time, and the PET scan showed that it was screaming loudly. Appetite and hunger are processed in a lot of regions - most notably the orbital frontal cortex, which is linked to self-control; the striatum, which is linked to motivation; the hippocampus, which is linked to memory; and the amygdala, which is linked to powerful emotions. In Wang's subjects, all these regions were ringing the dinner bell...
...Wang is not certain what's behind the differences, though he suspects hormones may play a significant role. He did get a better sense of the areas of the brain those hormones affect most, owing to the fact that he used a long-running PET scan rather than a shorter session with a functional magnetic resonance imager (fMRI), which is how such studies are usually conducted. This afforded him a good look at the amygdala, the deepest and most primitive of the brain structures involved. When the amygdala acts up, it's exceedingly hard to bring it to heel...
...Luckily, the industry has a grace period to make adjustments. Books are in no rush to move online; Amazon is currently the only big e-book publisher. It is tedious to manually scan hundreds of pages, and the new generation of consumers often has homework, finals, or primal screams to attend to. Nevertheless, as the demand for e-books grows, bookstores should watch their backs—someday, you may have to look for your course packs online. You might not even have to wait for someday: students deterred by the price of the $60 Ec 1010a workbook can already...