Word: scarcest
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Dates: during 1990-1999
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...bring those norms into journalism. They would not simply report the news; they would interpret it for those who did not have the time, the energy or the knowledge to interpret it for themselves. And Luce especially had a sense of what would become the century's scarcest commodity. He named his magazine after it: TIME, and designed it to be digested in less than an hour...