Word: scarely
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Dates: during 1950-1959
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Pollster Claude Ernest Hooper threw a new scare into radio broadcasters. In Manhattan at the start of 1949, he reported last week, radio had some 81% of the nighttime broadcast audience, television only 19%. But by year's end radio's share of the nighttime audience was down to 59%, TV's up to 41%. The Hooperating was just what TV hucksters had been waiting to hear. Their flat prediction: TV's current U.S. audience of 12 million persons will be trebled...
Last week Jimmy Byrnes concluded that the answer was yes. His health was fine (a heart scare that led to his resignation as Secretary of State had proved a false alarm) and his election almost certain. His three opponents in the Democratic primary-the only election that counts-were scarcely serious competition for a man who had been Secretary of State, a Supreme Court Justice, and assistant President to Franklin D. Roosevelt...
Nobody expected Pennsylvania to give the varsity swimming team much of a scare. It didn't. The Crimson won easily, 58 to 17, in the Blockhouse Saturday night, taking both relays and placing twice in every other event. Penn won only the dive...
...tribe with witchcraft, until the men, in desperation, had banded together and killed all the women. To forestall any attempt by growing girls to reestablish female tyranny, the men had "invented a new branch of Ona demonology: a collection of strange beings . . . who would take visible shape" and scare the women into submissiveness. The women never failed to scare, but Author Bridges believed it "impossible that [they] were utterly deceived...