Word: scares
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...fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range--but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...
...that could prove to be a dangerous game since jobless workers are hardly big spenders. "If you really scare consumers," Dudley says, "then you have this whole downward dynamic of job losses leading to lower consumption leading to more job losses." Concurs Shepherdson: "The next stage of getting consumer confidence substantially higher is going to be the struggle against the head wind of rising unemployment...
...eventually, a ticket out. Many visitors soon discover Dhaka is a place they too want to escape. If that's the case, head for Kamalpur train station for a six- or seven-hour train trip to Chittagong and the south coast ($8 first class). Or take the bus and scare yourself silly with the number of wrecks that litter the roadside...
...industry is trying to scare the American people, and it just won't work. The cost difference between the Frist bill and the McCain-Edwards bill is something like 37 cents a month per employee. The cost is negligible, so I really don't think employers are going to drop health care coverage for their employees...
...fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen the product range-but gently, so as not to scare people. Get rid of all the dowdier stores and licensees. And presto! Your dog of a luxury label just became desirable to three times as many people without, if you've done it right, losing any of its snob appeal...