Word: scares
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...playing field has started to change. For one thing, the big airlines aren't that big anymore. They have been weakened by competition and can no longer use cutthroat pricing to scare off newer, low-fare airlines like AirTran, Frontier and JetBlue. In fact, low-cost carriers (LCCs) now account for 25% of all airline traffic, up from 10% five years ago, which has helped drive down fares. Last August, low-cost king Southwest Airlines carried more passengers than any other U.S. airline, the first time an LCC has claimed the top spot...
...lawyer, Daniel Saadat, points to the publicity generated by a best-selling book depicting the airport as crawling with radical Muslim employees who meet in clandestine prayer rooms in its terminals. Such scare-mongering, Saadat says, may have pressured security officials to take demonstrative action against questionable, but well publicized threats. "The way this has been handled is inverse of how investigations normally go," the counter-terror official says. "It makes you wonder what the real deal...
...costs $400 for a basic version and $500 for one with a hard drive; the Nintendo Wii console will debut two days after PS3 for about half the price.) Throw in a few PS3 games, at $60 a pop, and you're out $900-a sum that may scare off consumers. And PS3 already frightens stock analysts. "We do not believe the machine provides incentives for buyers to buy a new machine ... except some game maniacs," Merrill Lynch analyst Hitoshi Kuriyama wrote in a recent report. Sony has already cut the price of the basic model 20% in Japan...
Some urban dwellers are taking matters into their own hands. In parts of Delhi, companies are now employing imposing langur monkeys to protect buildings and scare off the smaller rhesus monkeys. "Any langur will do the business," says Zahid Khan, 20, a langur handler who regularly chains one or two outside the Press Trust of India building, which houses TIME's Delhi bureau. "The monkeys are petrified of them...
...What tends to scare people the most is the unexpected; the coffin in the middle of the room with a quivering lid catches your attention, while an actor lurks behind a draped archway off to the side. Though Hollywood-ish special affects and props can wow the crowd with goosebumps, it's the actors that turn the scream volume up. "People know the other stuff isn't real - the pop-up head or severed hand - but actors are real," explains Pickel. Plus, an actor can strike just at the right time to startle. "They know where the chickens hide," says...