Word: scarf
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Jewels Morris-Davis is the embodiment of why it's so important to get it right. Thanks to her work with Kristen Jordan over the past few years, Jewels is a girl transformed. Sitting in a school office in a hoodie, with a gray-and-white-striped scarf around her neck, she projects a fierce confidence. "I don't need anyone to tell me I'm beautiful," she says, eyes flashing. "I know I'm beautiful." Jewels runs the 400 m on the track team and is on the cheerleading squad. And she's broken out of her family...
...customer rules, just for showing up. There's more room to stretch out on the flight, even in coach. The malls have that serene aura of undisturbed wilderness, with scarcely a shopper in sight. Every conversation with anyone selling anything is a pantomime of pain and bluff. Finger the scarf, then start to walk away, and its price floats silkily downward. When the mechanic calls to tell you that brakes and a timing belt and other services will run close to $2,000, it's time to break out the newly perfected art of the considered pause. You really...
...Grant - but simply because Becky seems more interested in mannequins than in men. There's nothing womanly about any of her getups; they're more like costumes put on by a little girl playing dress-up. She's not looking for a boyfriend; she's looking for a $120 scarf that, as she says in voiceover, can help define your psyche...
...tried creative marketing initiatives as well. "Companies are getting better and better at grabbing the customer's attention during this downturn," says Kathy Deane, the president of Tobe, a retail consultancy. For example, as part of its "We Love You" promotion, Bloomingdale's will give you a free hippie scarf if you spend $100 at one of its stores. If you spend $25 or more on a box of Godiva chocolates, you could win a trip to the company's Chocolate Decadence suite - where the chairs, walls and candles are all made out of chocolate - at a New York City...
...subway station the year prior. Continuing to scan the walls, I’d catch some of the building’s finer graffiti: cartoon people riding along on conveyor belts on their way to prison, for example. All around me would be smoke and chatter, as scarf-clad brunettes sipped the famous corn syrup-free European Coke, cafés con leche, or the beer on tap. After doing my best to participate nonchalantly in one of these activities for a while, I’d slink off to class, a few minutes too early.If one is willing...