Word: scarpelli
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...appearing in the months after Sept. 11 crossed the line of good taste (and didn't help their clients either), agencies plan to fill the 30-sec. spots, which cost about $2 million apiece, with safer, funnier fare. "Anything that refers to Sept. 11 is dangerous," says Robert Scarpelli, chief creative officer at DDB Chicago, whose clients include Anheuser-Busch and McDonald's. "When people think you're using patriotism to sell products, they'll turn you off in a second." In focus groups of consumers conducted by marketers last fall, carmakers drew criticism for draping their 0%-financing deals...
Screenplay by AGENORE INCROCCI and FURIO SCARPELLI...
...least two miracles. Saint Gemma Galgani. "the Passion Flower of Lucca," every Friday for two years underwent the Stigmata-the five wounds in hands, feet and side which Christ suffered on the Cross. Present at her canonization last week were the two who had benefited by her miracles: Elisa Scarpelli, whose ulcers vanished instantly on May 14, 1938 after prayers to the saint, and Natale Scarpelli. The open leg ulcer he had from 1918 to 1935 healed overnight when a relic of the saint was placed inside the wound's dressing...
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