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...disadvantage of those distribution plans is that they fail to generate the press and word of mouth that accompany even a limited theatrical release. "I think it's gotten to the point where distribution companies are organizing theatrical screenings solely to generate reviews," Swanberg says. "It creates a scenario where studios are basically paying for these reviews, taking a huge loss on one or two weeks of poorly marketed screenings just to get the New York Times and Los Angeles Times reviews...

Author: /time Magazine | Title: The Film Festival Comes to Your Living Room | 3/18/2009 | See Source »

...overarching philosophy for Datamatch, but I agree with N. Gregory Mankiw: Harvard is the world’s most elite dating service. It makes JDate.com look like Craigslist. Why don’t we take more advantage of it? Worst case scenario, you spend a little time with someone, learn about their lives and their interests. You might learn something new about yourself. You find out what you really value. And, maybe, just maybe, you get a second date...

Author: By Rahul Prabhakar, CONTRIBUTING WRITER | Title: The Perfect Match | 3/18/2009 | See Source »

...three married dudes. I wonder if there's a thrill of the chase missing from our hormones that we're searching for." To which Rudd replies, "I think so." This exchange does not sound as gay as it does poignant and questioning. If you need help imagining this scenario, try drinking four pints of Guinness. (See pictures of Denver, Beer Country...

Author: /time Magazine | Title: Paul Rudd: Everybody's Buddy | 3/12/2009 | See Source »

...they'll panic. "Unfortunately, we've built a system where if you hammer those guys hard, you're going to have a global credit collapse," said Simon Johnson, a former chief economist of the International Monetary Fund who teaches at the Massachusetts Institute of Technology and whose blog, Baseline Scenario, has become essential reading for crisis buffs. The Federal Reserve and Treasury left creditors at Lehman Brothers adrift in September, and the repercussions were so dire that regulators resolved not to let such a thing happen again...

Author: /time Magazine | Title: The Great Bond Bailout | 3/12/2009 | See Source »

...Store went down briefly, then came back up with news of the new, new thing: "The first music player that talks to you." Uncharacteristically, Apple's p.r. folks, normally a reticent bunch, carried out a coordinated media blitz at dawn, offering up Apple execs to reporters for briefings. The scenario was similar to last month's refresh of the company's desktop Macs, which were also announced without the usual fanfare. (See the top 10 moments in Apple history...

Author: /time Magazine | Title: A New iPod Shuffle Arrives — Minus Steve | 3/11/2009 | See Source »

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