Word: scent
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Dates: during 1970-1979
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...loudest sound was the rustle of learned papers? Nowadays, scholars stage annual shouting matches at which young professors of the New Left cry for "relevance" while those over 30 feel like 60. The radicals insist that the whole academic world must fight for social change. Old-guard teachers scent heresy-and more important, a disastrous politicization of scholarship...
Efforts to find a practical way to add odors to advertisements have been going on for years. Scented ink was tried in newspapers in the '50s, but the fragrance dissipated too rapidly. The present process is supplied by only two companies, National Cash Register and Minnesota Mining & Manufacturing, and the competition between them has spread from the marketplace to the courts. NCR, which claims that it developed the micro method first, has filed a patent-infringement suit against 3M. Minnesota Mining extracts a product's aromatic oils to duplicate the product's scent. The essences are enclosed...