Word: scent
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Dates: during 1980-1989
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...makers seek greater access to their customers, the magazine has become something of a minefield -- and a smelly minefield at that. More and more perfume manufacturers are relying on not just provocative texts and evocative images but a sample of the real thing. Turn the page, break open the "scent strip" and get a full blast of Giorgio of Beverly Hills; or Calvin Klein's Obsession; Fendi, the passion of Rome; or Faberge's McGregor. "The fragrance business is so highly competitive," says Melisande Congdon-Doyle, director of cosmetic and fragrance marketing at Harper's Bazaar, "that the only...
...usually postcard size and placed in such tony magazines as Vogue, Town & Country and Vanity Fair. The ad is coated with millions of tiny drops of fragrant oils, sealed inside specially designed capsules. The capsules are mixed with a binding agent and affixed to the paper to prevent the scents from bursting during rough handling in the mail. Once the ad is ripped open, the scent behaves just as if it were wafting in the air above the perfume counter...
...that the world would be not just a prettier but a healthier and better place if more people joined them in the out-of-doors. There is some theory to this: the smell of basil was long thought to strengthen the heart and take away melancholy, while the scent of violets was considered an aid to digestion. It cannot be an accident that gardeners so often last so long. Cato the Censor, a fine source on growing cabbages, lived to 85, a very old age in ancient Rome. Medieval Theologian Albertus Magnus, whose green thumb led to charges of witchcraft...
...advertising reluctantly, poking at Dole on the air only in media markets where the Senator struck first. The Bushies enjoyed the front runner's luxury of emphasizing the positive -- a biospot, an endorsement by Barry Goldwater, a montage stressing their man's leadership ability. By the last weekend the scent of a blowout was in the air. In North Carolina, Missouri and Oklahoma, however, Dole still seemed to have a chance. Bush strategists added a modest $50,000 for more ads in those states to their already swollen TV budget of $1.8 million. They canceled live appearances in Alabama...
...contact deceased relatives and acquired a large crystal," says Cronin. Though Cronin had never met MacLaine before (in this life or any other), she eagerly tested her new skills at a believer's apartment. Cronin and several others gathered around a table with their crystals and sniffed from scent bottles, all the while humming seven musical notes. She did not discover her inner spirit, but she did find the New Age's spirit of commercialism: a chakra-balancing kit was offered for sale...