Word: scent
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...next stage, after identifying target product lines, was honing P&G's marketing message. According to P&G research, for instance, 57% of Hispanic customers describe themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...
...Officers were dispatched to 20 Prescott St. on a report of the scent of smoke in the building. Officers determined the smell came from a snuffed out candle...
...ultimately he scraped together funding from foreign investors. Actor Don Cheadle of Oceans Eleven fame agreed to play Rusesabagina, and MGM signed on as the distributor. “It was always nerve-racking that the money would fall through,” the director says. But the scent of success should put George’s nerves at ease. Hotel Rwanda garnered a Golden Globe nomination for best drama Monday, and Cheadle grabbed a best actor nomination as well...
...parties upward of 15 guests on any day of the week. Originally a church, its past life is still evident in the spartan architecture. The turquoise fold-up seats and plush red carpets offer endearingly eccentric touches, accentuated by the theater’s dim lighting and faintly musky scent. Hosts choose from the theater’s collection of thousands of films. And, for a modest increase, friendly owner Ned Hinkle will even keep the concession bar stocked with popcorn and sodas—giving new meaning to the term “open...
...launch of three new designer fragrances all packaged in pink. Ralph Lauren's new Lauren Style even features rosy-hued "juice" inside the bottle. For Dutch design duo Viktor & Rolf's first fragrance, Flowerbomb, the idea is to convey an explosion of blossoms. And for Marc Jacobs' second scent, Blush, the name is self-explanatory. Pink isn't the only common message in these bottles?they also all feature floral top notes with heavy accents of jasmine and orange flower. With the onset of winter, you can already smell spring...