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...least anxiety about attracting customers because Taylor has just embarked on a national tour. "Bringing Elizabeth Taylor into a store is more than anyone else has to offer during a recession," says Arden vice president Clare Cain. The actress proved her merchandising powers with her first signature scent, Passion. Why does Liz's succeed while other celebrities' fragrances have failed? Arden CEO Joseph Ronchetti explains, "Liz Taylor is an individual that a lot of people will relate to. We've all known people with drinking problems, we've all had weight problems, and she's coped so beautifully." He adds...

Author: /time Magazine | Title: Fragrances The War of the Noses | 9/30/1991 | See Source »

...humans and breast cancer in laboratory animals. Garlic does not have to be eaten raw, but deep frying and high heat could destroy its active ingredients. If the idea of fresh garlic is just too malodorous, a German-based company markets a tablet form, which it claims is scent free...

Author: /time Magazine | Title: Wonders of The Vegetable Bin | 9/2/1991 | See Source »

Executors of the King's estate have licensed the sale of a new Presley spray cologne that will retail at $19.50. No, it doesn't smell like a sweaty towel or a blue suede shoe; the scent is described as a "contemporary, masculine blend of woods, herbs and amber." Read: a good-ole-boy's Old Spice...

Author: /time Magazine | Title: Smart Marketing Rhinestone Belt | 10/8/1990 | See Source »

...really don't think we can avoid war. Do you?" I ask. Good move, I think. Throw him off the scent...

Author: By Kenneth A. Katz, | Title: Dropping the H-Bomb | 9/14/1990 | See Source »

...essence and glandular extracts from cats, ferrets or muskrats. Sprayed on evergreens, the Scrooge Christmas Tree Protector, at $6 per pt., raises a stink to warn off tree rustlers. If a "Scrooged" tree is moved into a heated house, the putrid perfume gets really intense. How long before the scent wears off? Says Scrooge creator Major Boddicker: "For sure, by spring it'll be gone...

Author: /time Magazine | Title: Christmas: Eau de Skunk For Thieves | 12/18/1989 | See Source »

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