Word: scent
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...decide what to get Rover for his birthday? How about a fancy scent? Diana Borba, president of Snooty Scents in Houston, offers perfumed shampoo and coat conditioners that smell like popular people fragrances. Rover can use scents that are billed as similar to those of Giorgio, Obsession, Aramis and Polo. Borba advertises twin-packs of shampoo and conditioner, which retail for $9.95 to $12.95, with such lines as "If you like Obsession, your dog will love Snooty Scents...
First, one detects an odd odor, something like the scent of garlic. Then the burning sets in, blurring vision as the eyes begin to smart and itch. Uncontrollable bouts of sneezing and coughing follow, often attended by nausea and vomiting. As the hours crawl by, the inflammation slowly spreads. When it reaches the respiratory tract, swelling the internal lining, the breath shortens and the chest tightens. The skin darkens to a sickly purplish color, the armpits and other cavities turning almost black. Excruciating blisters appear on the neck, chest and thighs, causing patches of skin to fall off. Large lesions...
...usually postcard size and placed in such tony magazines as Vogue, Town & Country and Vanity Fair. The ad is coated with millions of tiny drops of fragrant oils, sealed inside specially designed capsules. The capsules are mixed with a binding agent and affixed to the paper to prevent the scents from bursting during rough handling in the mail. Once the ad is ripped open, the scent behaves just as if it were wafting in the air above the perfume counter...
Giorgio was the pioneer of scent strips, but more than a dozen other manufacturers have followed suit, since the tactic seems to work wonders. Fragrance sales, which fell in the early 1980s, have steadily risen for the past five years, according to the Fragrance Foundation. Scent strips have become so effective that they are challenging department stores as the primary means for introducing and sampling new fragrances. For readers who cannot make it to the nearest posh department store, the ads provide a toll-free 800 number to call to buy the product from the privacy of their living room...
...ploy continues to sell perfume, the smells may branch out even further. Imagine if advertisers, in their search for more vivid copy, began running scent strips, say, for Aqueduct Race Track. Or Magic Johnson's Converse ERX 400 high-tops, or Macanudo, the ultimate cigar. It would be enough to make some readers wish they had a cold...