Word: scentair
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Dates: during 2006-2006
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...muzak for the nose. The latest technique for putting consumers in a spending mood is to fill the air with a seductive scent. That's why Select Comfort, a nationwide chain of 400 bedding stores, is in the market for one that will soothe shoppers browsing for bedding. ScentAir, one of several firms that design scents for retail settings, has suggested a mix of cashmere wood, amber, cardamom, cinnamon and bergamot. The blend, it says, will convey quiet repose...
Coming up with just the right aroma is a complex process. For the Westin hotels, ScentAir created a fragrance that melds green tea, geranium, green ivy, black cedar and freesia to evoke a peaceful aura in the chain's lobbies. "Tea, the ascendant note, suggests serenity and tranquillity," says ScentAir CEO David Van Epps. "Black cedar adds body, fullness to the aroma. As for the rest of the tones, each has its own characteristics, and it's as much an art as a science...