Word: scented
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Dates: during 2000-2009
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...Santos, a Guam-based foodie who runs the Scent of Green Bananas blog (scentofgreenbananas.blogspot.com), has taken part in the cook-offs twice to "try out recipes from a few bloggers whose tastes are similar to mine." Amy, of San Francisco's Cooking with Amy (cookingwithamy.blogspot.com), does the same. "Each time, I use the event to try something I haven't done before," says the brand consultant and blogger...
...officer was sent to Lowell House to investigate the scent of gas. The officer determined there was no such odor but did detect the scent of something recently painted...
...response to the Axe onslaught, Old Spice created Red Zone Body Spray in 2004, marketing its purported lasting scent. "Old Spice represents honesty, and we do that with straightforward ads," says Carl Stealey, P&G's brand manager. The company also signed up NASCAR driver Tony Stewart and Chicago Bears linebacker Brian Urlacher as spokesmen. Gillette, meanwhile, is introducing its new body spray, Tag, this month with a suggested retail price slightly higher than...
...years ago, a trendy, fragrant hair-care line and a gritty, testosterone-infused sport like NASCAR would have mixed as well as water and motor oil. But last week Garnier Fructis signed on to sponsor hot young driver Brian Vickers, following deals inked last fall that paired Elizabeth Arden scent Halston Z-14 with icon Jeff Gordon and Avon with phenom Kasey Kahne. Women make up 40% of NASCAR's 75 million viewers, but they aren't the prime target. The new marketers are going after the increasing number of urban and urbane male fans who gel and spritz...
...next stage, after identifying target product lines, was honing P&G's marketing message. According to P&G research, for instance, 57% of Hispanic customers describe themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...