Word: scented
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...where I saw my favorite team: the Atlanta Braves. At spring training, everyone’s in shades, and everyone’s all smiles. And then there are the smells. You won’t catch a whiff of cocoa butter or grapeseed oil here: the most pervasive scent at the ballpark, among a whole menu of them—grilling dogs, gasoline, freshly cut grass—is the one that wafts from industrial-size helpings of Coppertone sunblock, not the fancy stuff. What is this, the beach? No, it’s baseball...
...WHIFF French perfumer Francis Kurkdjian based M.A. Sillage de la Reine (the Queen's wake) on M.A.'s tastes. The scent is "like the flutter of a light dress." Translation: a mix including jasmine, rose, cedar and gray amber...
...preferences and professional assessments. He says that helps clients avoid having individual quirks (a hatred of apples caused by having to eat one every day after school or a resentment of violets because they call to mind being ditched on prom night) cloud the search for a suitable corporate scent. Each smelling session was limited to just a couple of samples, since the nose's ability to discern differences declines as choices rise. Toward the end of the process the Sony execs had nearly settled on a blend of orange and vanilla, with a hint of cedarwood added...
...retailers say she misinterprets their intent. "We're not trying to manipulate people," responds Sony's Belich. "It's subtle, and it's mainly about making sure people have a pleasant experience." SonyStyle now uses the scent in each of its 37 stores...
...firm is taking its smell sense even closer to consumers and hoping to cash in on the $8.3 billion Americans already spend annually on air fresheners, candles and scented plug-ins. In August, ScentAir began offering a small home version of its smell machine for $30 a month. It comes with scent choices like eucalyptus mint, citrus musk and lavender with ylang-ylang, a derivative of a south Asian evergreen tree said to have aromatherapeutic benefits. "By comparison," says Van Epps, "plug-ins scream Grandma's bathroom aerosol...