Word: scenting
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Dates: during 1970-1979
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Bringing Madison Avenue to Moscow, a Soviet perfume factory created a new scent called "EPAS" (for Experimental Project Apollo-Soyuz); it will sell for $50.75 a bottle in Russia and $10 a bottle in the U.S. Smiles one Soviet official: "In the U.S. it will be called cologne, but here we'll call it perfume." Moscow's Yava cigarette factory is producing a new brand of smokes, "Soyuz-Apollo," that will also be sold in the U.S. Why smoke Soyuz-Apollos? Says Yava Manager Nikolai Kashtanov: "It is a great honor to pay tribute to Soviet-American cooperation...
...outrank even Mick Jagger. Clearly, something big was about to happen to Margaux. Sure enough, in the middle of May, just 249 days after her arrival in Manhattan, she landed the biggest advertising contract ever given to a woman: $1 million from Fabergé to promote a new, unnamed scent. Said Margaux simply: "It's the best, you guys...
...distant Viet Nam, a civil war was raging (rebels captured the settlement of Ta Ngon, or Saigon, in the spring of 1776). The research also unearthed some fascinating minutiae: there was only one working toilet in the Colonies - property of a former Royal Governor of Maryland; the na scent sport of golf was played with feather-stuffed leather balls; Boston stores had just begun selling a new gadget called the umbrella...
There is also a false starting date--April 26th--circulating to take the lawmen off the scent. Only bonafide entrants will get the true time and place...
...knows his duty: to wake the town. Silently, he commands, " 'Everyone yawn. Everyone up.' The great house stirred below. 'Grandpa, get your teeth from the water glass!' He waited a decent interval. 'Grandma and Great Grandma, fry hot cakes!' The warm scent of fried batter rose in the drafty hall ... 'Street where all the Old People live, wake up! Miss Helen Loomis, Colonel Freeleigh, Miss Bentley! Cough, get up, take pills, move around! ... The sun began to rise. He folded his arms and smiled a magician's smile. Yes, sir, he thought...