Word: scenting
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Dates: during 2000-2009
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There is nothing like a Bordeaux, a Chianti or a Riesling to evoke the taste and scent of Europe in a wine glass. The problem, according to the "wine lake" cliché. is that the continent is swimming in the stuff, thanks to E.U. farm polices that have sought to keep prices stable by stockpiling unsold wine. The current unsold inventory now adds up to more than a year's production - enough to fill 8,000 Olympic-sized swimming pools...
USAGE Protests surrounding the annual G-8 meeting can be unruly, so the Germans want pre-emptive order. But they may have gone overboard with a $17 million fence, above, being built around Heiligendamm and a plan to track activists by using scent samples. The latter was, inconveniently, a favored tactic of the feared East German Stasi secret police...
...most successful products, of course, use these thousands of scents in perfumes. In 1996, Estée Lauder's Clinique brand wanted to put joy in a bottle. What does happiness smell like? IFF's smell scientists have been studying the psychological and physiological responses evoked by fragrances since 1983, so they answered that question with research rather than poetry. They blended dozens of scent notes from flowers, herbs, plants and fruits and tried them on hundreds of test subjects. The citrus-heavy perfumes were consistently associated with joy, well-being and, well, happiness. Clinique Happy, which has earned a queen...
...perfect scent isn't worth anything, though, until it leaves the laboratory. To capture and translate the smell of a plant for consumers, IFF relies on a kind of camera for smell. The bell-shaped glass tool captures a living plant's "headspace": the air surrounding it. Using chromatography and mass spectrometry, scientists analyze the captured molecules, and computer programs help map out the plants' primary components. Most have between 60 and 120, with as many as 100 minor notes. Developers re-create the smell using natural or synthetic oils. To do that, IFF draws on a rotating...
Fragrance makers are using this long history of intensive research and development to expand their markets by introducing scent into unexpected places. IFF, for example, has embedded lavender and chamomile in pillows for Marks & Spencer and has woven the smell of "clean" into socks for Target. The textiles in these products use microcapsules filled with scent that lingers even after dozens of washings. Another recent innovation from IFF resulted in smell-blocking garbage bags...