Word: scenting
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...while, the Trib has continued to cover Chicagoland better than any of its competitors and has untiringly followed the colonel's command to "furnish that check upon government which no constitution has ever been able to provide." No scent of corruption goes unchallenged by the paper's hard-toothed bloodhounds...
...sell eggs, cakes and hard candy. They shuttle thousands of tourists each summer in their two boats. Morning Star and Lollipop, to visit the red-roofed monastery. And they help keep themselves self-supporting by manufacturing a perfume out of lavender, verbena and gorse grown on the island. The scent's unmonkish name: Sybil-for top-rank Irish Couturiere Sybil Connolly, who distributes it in specially made Waterford glass bottles...
...AromaRama process itself, developed by a public relations executive named Charles Weiss, is fairly ingenious. The film carries a "scent track" that transmits cues to an electronic "trigger" that fires a salvo of scent into the theater through the air-conditioning ports. The AromaRama people claim they can reach every nose in the house within two seconds, and remove the odor almost as fast as they release it. The perfumes* are built up on a quick-evaporating base (Freon), and as the air is drawn off for filtering, it is passed over electrically charged baffles that precipitate the aromatic particles...
...they just another cinema gimmick that will soon be one with the paper goggles of yesteryear? No doubt the public will get tired before very long of having its nose tweaked. But if smelliemakers can provide more realistic smells and make more intelligent use of them, the scent track might offer rather more than meets the nose. Exhibitors can sniff secondary possibilities in "the olfactory dimension." One of them has suggested that if he could give his customers the smell of steam heat, he might be able to cut down his oil bill. Another plans to fill his theater...
...confused with SmellOVision, the process developed by Mike Todd Jr. for Scent oj Mystery, a smellodrama scheduled for release next month. *Developed by Rhodia, Inc., a leading U.S. manufacturer of industrial perfumes. Among Rhodia's products: pine scent for knotty-pine-patterned wallpaper, leather smell for plastic briefcases, new-car odor for used cars, tobacco smell for cigar boxes, Strawberry scent for embalming fluid...