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Call it the Davos of nose, the olfactory Olympics, the Sundance of Scent. On June 5, representatives of more than 50 top fragrance-and-flavor companies will converge at the World Perfumery Congress in Cannes, France, to charm potential customers and herald their latest innovations. Gilles Andrier, CEO of Givaudan, the industry leader, will speak on "The Noses of Tomorrow." The latest robotic smell mixers will be on display. International Flavors and Fragrances (IFF), Givaudan's closest rival, will fly in most of its 96 top scent developers separately to the June congress; their noses are so precious that...

Author: /time Magazine | Title: The Smell of Competition | 5/3/2007 | See Source »

...olfacation, or sniffing. In a blind test, two smell experts from French perfumeries Guerlain and Jean Patou whiffed samples of burnt wood, decomposed bones and skin, and noted the odors. "The smells weren't all horrible," says Sylvain Delacourte of Guerlain. "Some were pleasant and fragrant." The predominant scent, vanilla, indicated that the relics came from a body that had decomposed naturally; the organic compound vanillin is produced during this process. Set alight while tied to a stake (three times over, if legend is to be believed), St. Joan of Arc's body clearly didn't meet such a natural...

Author: /time Magazine | Title: How St. Joan Was Sniffed Out | 4/8/2007 | See Source »

...innovative use of text, bodies, music, and light.” Even beyond movement, the creators say “The Three Lives” is a sensory and experimental production that features an exotic score and a set complete with farm equipment—as well as the scent of fresh mulch. The actors’ dialogue ranges from the squawking of chickens to lines in French and Spanish. “It’s been really exciting to bring a part of theater like this that is so unusual” says Kirk...

Author: By April B. Wang, CRIMSON STAFF WRITER | Title: ‘Cabrol’ Dwarfs Mainstage | 4/6/2007 | See Source »

...volumes reduced to ash during the firebombing of Tokyo in 1945, yet started the epic all over again, even as he lost all sight in his right eye and most in his left. One Japanese word for the rainy season, baiu, can be written out to suggest the scent of "plum rain," Dalby informs us-or to refer to the smell of "mold rain." Poetry and practicality, in other words, converge...

Author: /time Magazine | Title: Japanese Hybrid | 3/22/2007 | See Source »

Even more disappointing is the distinct scent of pork that permeates the UC’s lack of initiative. According to one UC representative, paying $1,700 for two months’ worth of newspapers for an entire campus, “just took money away from student groups.” Fair enough. Moments after voting down the newspaper initiative, however, the UC approved grants for similar amounts to individual student groups, whose combined impact for the undergraduate population is certain to be less than a stack of free newspapers in dining halls each morning...

Author: By Adam Goldenberg | Title: A Timorous Beastie | 3/6/2007 | See Source »

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