Word: schaap
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Second Banana. The show was conceived by Co-Producer Doug Schustek, and he was so sure of success that a pilot was never shot. All Namath did was an eight-minute presentation film, trading unrehearsed gags with the program's second banana, Writer Dick Schaap (TIME, Sept. 19). Executive Producer Larry Spangler claims that within 24 hours after putting the show on the market, he had signed up sponsor Bristol-Myers and peddled a 15-week package to 38 U.S. TV stations. Seven have been added since; a non-network syndication show has rarely, if ever, caught...
...introduced by a miniskirted blonde, one Louisa Moritz, a sort of Goldie Hawn with a Judy Holliday accent. Louisa sashayed through the rest of the program all too obviously deepening her rapport with the host. Next, in what is to be the series' standard format. Namath and Schaap quipped and kibitzed through film clips of the Jets' latest game. Dick reveled in the miscues, while Joe extolled the "pure grace" of his own passing style. Namath was more modest about his fluffs as a TV rookie. He kidded about his troubles with cue cards and his muff...
...first of the new Schaap books off the presses (published last week) is Jerry Kramer's Farewell to Football, a sort of Son-of-Instant-Replay that brings Kramer fans up to date on the articulate behemoth's final (1968) season, his biography and his future plans. Next (mid-October) will come The Year the Mets Lost Last Place, a 75,000-word treatise put together by Schaap and Newsweek Editor Paul D. Zimmerman in six weeks during July and August. It will be followed by I Can't Wait Until Tomorrow . . . 'Cause I Get Better...
After the Namath book, the transcriptions are backed up like 707s at J.F.K. The next two, set for late March publication, are diaries of professional Golfer Frank Beard and Detroit Tiger Bill Freehan, who were chosen, as Schaap puts it, "as much for their ability to articulate as for their ability to play the sport." One would-be football diarist from the Pittsburgh Steelers who wrote to ask for the Kramer treatment was rejected out of hand because he misspelled Pittsburgh. Diaries of Hockey Player Derek Sanderson, Basketballer Dave DeBusschere, Concert Violinist Erick Friedman, a Long Island rabbi, a Marine...
Minute Fact. What was once a lonely confrontation between Schaap and his tape recorders has gradually expanded into a community of scribes and transcribes. In the three-room Manhattan headquarters of the shop he calls Maddick* Manuscripts, the tape machines whir and the typewriters maintain a near-constant staccato. Some of the diaries now in the early stages have been subcontracted to friends like LIFE'S Steve Gelman and Harper's Magazine Editor Willie Morris, allowing Schaap more time to juggle phone calls and pursue other projects. For example: a golf and repartee match between Kramer, Beard, DeBusschere...