Word: schaefer
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Next week the biggest U.S. brewer, Anheuser-Busch, will roll out a brand called L.A., for light alcohol, in ten test markets from California to Rhode Island. Detroit-based Stroh, the third-largest brewer, this week will announce a low-alcohol brand called Schaefer L.A. The customers thirstiest for the new brands are expected to be males over 25 who have begun to worry about their health. Industry watchers say Anheuser-Busch will spend up to $30 million on its ad campaign featuring such modern life-style exemplars as a businessman bicycling to his job and a fitness buff working...
Detroit's factories are getting their workers closer to what they are making. At the plant where Pontiac builds its stylish Fiero, Manager Ernie Schaefer has eliminated one rank of supervisors, forcing responsibility on line workers. The pressure is on, he says, "to do it right the first time." At a Buick plant in Flint, Mich., a worker monitors the reliability of springs on a computer screen, rejecting those that do not measure up. Says Utilityman James Adkins: "I like it. It makes my job easier...
SECOND TEAM: F. Dave Williams Yale, sen,; F. Dan Allen, Brown, fresh F. Gary Cullen, Cornell, jun; F. Dave Connors, Harvard, sen.; F. Rob Wheeler, Harvard, sen.; D. Cliff Abech; Princeton, soph.; D. Mike Schaefer, Cornell, soph.; G. Paul Totorella, Yale, sen.; G. John Franzosa, Brown...
...reach of local fans, the team spent last year at Boston University And though the school, proud to have the Breakers in their inaugural season, increased seating capacity by 40 percent. Nickerson Field still only holds 21,000 The National Football League's Patriots play in Sullivan in [ace Schaefer] Stadium But a well-thrown pass from the Foxborough facility can almost reach Rhode Island that is why they go as the New England Patriots Without a suitable home, the Breakers may move against their wishes to Indianapolis, Seattle, or some other city...
...Green Schaefer and a student from the University of Maryland comprise the scientific staff at Siple Station. They are conducting eight experiments for various American universities and research organizations...