Word: schaefer
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...Dead told Summerthing Wednesday that they would not keep the date, which has been set since the Spring. John Scharer, a booking agent working with the Schaefer Summer Festival, said the rock group provided no explanation for the cancellation...
...company really cares about its customers. Beer campaigns are tough. Delia Femina contends that Stan Freberg's "Ballantine's Complaint" campaign, a takeoff on Portnoy's Complaint, was based on the wrong premise. "How many beer drinkers can read?" Delia Femina asks. By his reckoning, Schaefer, a Brooklyn-based brewer, has the best advertising theme: "The one beer to have when you're having more than one." That message means something to a beer drinker, says Delia Femina. "Here I am, having more than one. As a matter of fact, I'm having...
...match, which was sponsored and catered by the Schaefer Brewing Company, will be televised within the next two weeks...
Harvard meets Princeton next Saturday in the Farmington Cup at Hartford. Conn. The Schaefer Brewing Company will sponsor the game and provide post-game refreshments. The game will be televised in New England...
Friday, November 21 HALLMARK HALL OF FAME (NBC, 8:30-10 p.m.). Director George Schaefer returns to television after a year's absence to pre side over "The File on Devlin," which stars Dame Judith Anderson, Elizabeth Ashley and David McCallum...