Word: schaumburg
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Mary Fisher Schaumburg...
There are eleven of them, some as big as a wallboard, others as small as your home tube. They are not there to fill the Schaumburg Snuggery with guzzlers who want to watch a weekend of football. Those eleven piercing rectangles all over the place are strictly for music. People dance and drink and date, all while seeing music...
...reeling and rocking across those eleven screens in a serenade of sensory overload. The place is packed. "We haven't played a record since last June," says the Snuggery's John Clausen, whose video disc jockeys play tapes the way radio deejays spin platters. So rock on, Schaumburg Snuggery. You may be just a secondary target in the great video blitzkrieg-the vidblitz-that has shaken up Hollywood, salvaged the record business and set up a whole new way of responding to music. But at least you're tuned in. Wired. When the global village starts...
...like Bruce Springsteen, remain exceptions who are becoming increasingly isolated. Almost every major rocker has made a video and sent it into the pipeline: MTV, local and network rock programs and clubs. You can dance as you watch in New York and San Francisco, as well as at the Schaumburg Snuggery. At Flip-It in Bayside, N.Y., customers get a haircut with a jolt of video rock. At the Panic House in West Hollywood, Calif., patrons can eat to videos, which seems appropriate for an establishment that bills itself as "a Franco-Japanese restaurant of the future." Up the coast...
...then there is this: that for all the new technology, and the increasing availability of video goods to the general consumer; for all the local programs, and NBC's weekly Friday Night Videos; for all the new clubs and old joints and even the Schaumburg Snuggery; for all the new ways and new places to see music videos . . . MTV is still, for this moment, the place to be. It is not just the major leagues, it is the league, almost unto itself...