Word: scheidker
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...Tide last week, President Arnold R. Deutsch of Manhattan's Deutsch & Shea agency praised the magazine's "right note on the subject of 'hucksters.' " Richard L. Scheidker, of the American Association of Advertising Agencies, wrote that it would be better to "clasp the term 'huckster' to our bosoms . . . use it to describe the bad actors in advertising." Nashville's H. C. Daniels, advertising manager of the Methodist Publishing House, complained that Wakeman's usage had now even got into Webster's. "When it is discovered . . . that I am in the advertising...
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