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Word: scheme (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...scheme that then seemed grandiose and daring beyond any dim 1937 Republican dreams gradually took shape under the still-sandy thatch that belies McNary's age (65). When all but a few bumbling die-hards believed the President would have his way about the Court, McNary coolly visioned not only the bill's strangulation but the wide-open splitting of the Democratic Party and the eventual use of the conservative Democratic wing by Republican strategists in a practical coalition which could not merely harass Mr. Roosevelt's New Deal but stop it cold. The conception...

Author: /time Magazine | Title: National Affairs: Revolt in the Desert | 7/31/1939 | See Source »

...Next, Groesbeck pulled out of the TVA fight, selling four operating companies to Government competitors, leaving Willkie (of whose Commonwealth & Southern system Bond& Share is a 5% owner) to shift for himself, taking a loss of $2,433,209 on the deal. Finally, Groesbeck submitted to SEChairman Douglas a scheme for integrating his multi-regioned system which sprawls across 33 States, embraces 119 companies, and looks as hard to hook into one chain as the Appalachians and the Rockies...

Author: /time Magazine | Title: UTILITIES: Pat on the Back | 7/24/1939 | See Source »

...such celluloid researchers, Second Fiddle, which brings Sonja to Hollywood and wraps her in the toils of a publicity romance with Rudy Vallée-a scheme concocted by Pressagent Tyrone Power-will be full of delicious possibilities. For, as Sonja's fans well know, the liveliest Hollywood buzz-buzz of 1937 concerned her studio romance with Tyrone Power, cooked up by no pressagent but by smart little Darryl Zanuck himself. Actually, Second Fiddle is no more of a personal history than any other Henie movie. Like its predecessors, it is an artfully contrived showcase for the display...

Author: /time Magazine | Title: Cinema: Gee-Whizzer | 7/17/1939 | See Source »

...York Post, which gave itself periodic shots in the arm until George Backer bought it and took it out of the narcotic ward last week, began selling cheap records as a promotion stunt last winter. The Post's Business Manager Jacob Omansky, ardent music-bibber, invented the scheme: the paper commissioned RCA Victor to make a series of special recordings, guaranteeing their cost ($150,000) should the venture fail. The music to be recorded was chosen by the Post's Musicritic Samuel Chotzinoff, a key figure in the plan because he is close to RCA's front...

Author: /time Magazine | Title: Music: Record Record | 7/3/1939 | See Source »

...Star organized a National Committee for Music Appreciation, plugged the Committee and music in general to the top of its bent, began distributing records last February at $1.39 per set. Distribution to last week: 62,000 sets. And the Star beamed benignly as the Committee offered the album scheme to other papers-always with the stipulation: no coupons, no subscription drives in connection with it. By last week, the Los Angeles Times, Buffalo Courier-Express, Portland (Ore.) Journal, Oakland Tribune, Philadelphia Record had signed up. In each case the Committee kept the origin of the records secret...

Author: /time Magazine | Title: Music: Record Record | 7/3/1939 | See Source »

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