Word: scheme
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...takes questions in Loughborough or chats to trainees learning to strip down truck engines at an apprenticeship scheme in the neighboring constituency, that's exactly how Cameron comes across. It's cleverly pitched. He doesn't conceal his heritage (or flatten his upper-class accent); he finesses it. His interlocutors don't feel patronized - they sense that he understands them and cares about what they care about...
Indeed, doing away with lunch trays is just one piece of a grander scheme to make dining halls and campuses carbon neutral. Schools have begun buying organic and locally grown foods, for example, or sometimes growing food right on campus. At the University of Maryland, there's a tomato and herb garden atop one of the dining facilities; it was planted to generate interest in local and sustainable farming, and is watered in part using runoff from refrigerator condensation...
...well at the same time. To take a real-world example, a few years ago I was sitting in a bar with Bono, and frankly, I thought he was a little nuts. It was late, we'd had a few drinks, and Bono was all fired up over a scheme to get companies to help tackle global poverty and disease. He kept dialing the private numbers of top executives and thrusting his cell phone at me to hear their sleepy yet enthusiastic replies. As crazy as it seemed that night, Bono's persistence soon gave birth to the (RED) campaign...
...markets in general in August 2007. The chief connection was that subprime loans - those sold to less qualified borrowers - were purchased and repackaged by Wall Street into supposedly low-risk investment products called collateralized debt obligations (CDOs). When shaky borrowers began defaulting en masse on their mortgages, the whole scheme unraveled...
...wife at a discount, gave a preferential Thai government loan to the government of Burma to buy telecoms equipment from his company, changed the laws on telecommunications concessions to increase his firm's profits at the expense of government telecom agencies, and illegally instituted a government lottery scheme using some of the proceeds as a slush fund for political purposes. Thaksin has repeatedly denied all the charges...