Word: schemm
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...Tatler offices subpoenas were issued to Editor John C. Schemm, a sleek, slender gentleman with slicked black hair who wears a smock at work; and Charles Covell of the "Society Service Bureau." ostensibly a publicity service...
...brazen indeed in its comments-fawning or abusive-concern-ing socialites or would-be socialites. But it is Tatler (merged last year with Club Fellow & Washington Mirror-TIME. April 21, 1930) which publishes the ruthless list of debutante ratings whose author. "Audacious," was revealed last week as Editor Schemm. The grades in the list are "A," "B," "C," "D" and a dreadful, all-inclusive "E-Z." Specimen comments from the current issue...
...Editor Schemm revealed that he alone graded the débutantes on the basis of their family histories, that "it isn't the girl that is being graded, it is the family...
...Editor Schemm-People who have for several generations lived a clean, decent life...
Club Fellow has been out of publication for two months. Under its new owners it will become fatter, will be printed on heavier stock. Artist Alberto Vargas, who once painted the portraits of 25 glittering Ziegfeld showgirls in 25 days, will do the covers. Editor John C. Schemm hopes to have Club Fellow bursting with wit, humor, new gossip, sport. Douglas Brinkley. musicomedy skitster, cousin of Nell Brinkley who draws baby-faced beauties for Hearstpapers, will conduct a column of Broadway chitchat...