Word: schendler
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Dates: during 2000-2009
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...fires set in Vail, Colo., by protesters from Earth Liberation Front were an environmental wake-up call for the ski industry, Auden Schendler, 35, is a triple shot of espresso. Hired the next year by Aspen Skiing Co. (ASC), he has become the most visible of a crop of experts charged with cleaning up the industry's act. Between keeping the lodges toasty and draining the creeks for snowmaking, downhill-skiing companies in the late 1990s were major consumers of natural resources. And ASC, which now operates four mountains, two hotels and 12 restaurants in the Aspen-Snowmass area...
...Schendler set about changing that. ASC had already invested $10.5 million in efficient snowmaking equipment that saved more than 6 million gallons of water in one year. At Schendler's urging, it became the first ski company to issue a climate-change policy, with a public commitment to cutting greenhouse gases that has led to a 75% reduction in emissions. ASC was the first to use biodiesel fuel in snowcats, issue sustainability reports and develop a green building policy...
...graduate of Bowdoin College, Schendler insulated trailers for the poor before joining Amory Lovins' famed Rocky Mountain Institute. He found a kindred spirit in ASC president and CEO Pat O'Donnell, although the road to environmental enlightenment at ASC hasn't always been smooth. It took four years to persuade the company to retrofit a parking garage with fluorescent light fixtures, a move Schendler calculates rid the atmosphere of 300,000 lbs. of CO2 annually...
...prolific writer and major supporter of the Keep Winter Cool campaign, a partnership between the ski industry and the Natural Resources Defense Council, Schendler feels he has helped change the culture of skiing, at least at ASC. "We've turned this place into a lab for addressing climate change," he says. "Aspen is a lever that can change the world." --By Rita Healy/Denver...
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