Word: schenley
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Dates: during 1930-1939
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...everyone knows, there was never any possibility that U. S. demand could be immediately supplied except by unrestricted importation from abroad. But already National Distillers Products Corp. has begun to label its wares with the prices which public should pay retailer. And last week President Harold Jacobi of Schenley cheerfully announced...
...nation-wide sellers of orange, lemon and grapefruit juice, with 1,700 jobbers' outlets and a sales organization throughout the land, has been recapitalized and staffed up. ready to move whiskeys and whatnot from warehouses via retailers to sideboards as none of the distillers or importers except perhaps Schenley is yet prepared to do. After the stampede is well begun, as all liquormen are beginning to realize, the real money will go to the ablest sales organizations, just as it does in the modern motor industry...
...Bacardi. Schenley also has an importing subsidiary whose list of foreign wines & liquors is the envy of every U. S. importer. Whiskey men and the importers have completely reversed their pre-War position. Today there are only a handful of major whiskey units where before the War there were hundreds. Where there were only 20 or 30 big importers before, hundreds have now rushed into this highly-specialized field. Schenley has Charles Heidsieck's champagne, ports and sherries from Gonzalez Byass & Co., French wines from Barton & Guestier, Noilly Prat & Cie., French vermouth, Dubonnet and the strong red Brioli Chianti...
Like the venerable Scotch brands, which were both bootlegged and faked on a grand scale, Bacardi rum is more widely known in the U. S. today than ever it was before Prohibition. No one was more surprised than President Jacobi of Schenley Products Co. when someone called up one day last month to say that Henri Schueg, shrewd, white-thatched head of Compania
After the papers were signed a Schenley official hurriedly sent for a bottle of Bacardi to show the Press. As it was passed around Old Henri Schueg began to chuckle. It was bootleg with a faked label...