Word: schenley
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...device that is becoming one of the most popular in the advertising world: the tie-in ad, a mating of two or more products in a single display. Used last year by more than 400 companies, tie-ins have brought together such disparate products as RCA Victor and Schenley whiskies, Hathaway shirts and Air India, Remington Arms shotguns and Stetson hats. United Air Lines is so eager to tie that it is setting up a special budget for the purpose, will listen to any proposals short of liquor and lingerie...
...that it would ignore the NAB prohibition of whisky commercials. The dissenting member was none other than the prestigious radio station of the New York Times, WQXR. Soon after it pronounced that all the booze is fit to broadcast (after 10:30 p.m., anyhow) Muirhead's Scotch and Schenley bought all the available time slots, worth up to $70,000 a year...
...secretarial school graduates land jobs. Connecticut's Pitney-Bowes, manufacturers of mailing machines, announced a policy of preferential hiring for Negroes. In the South, R. J. Reynolds Tobacco Co. built a new plant in Winston-Salem, N.C., uses Negroes in supervisory positions over whites. Such firms as Pepsi-Cola, Schenley Industries and McCann-Erickson have Negro vice presidents...
Almost all major U.S. distillers are now following the light. Schenley has expanded its Long John Distilleries in Scotland, and National Distillers will soon start importing an extralight Scotch. Kentucky's Brown-Forman has diversified from its heavy commitment to bourbons by importing Green Stripe Scotch and acquiring the U.S. rights to Amsterdam...
...this year under the growing pressure of synthetic rubber, which now has 73% of the U.S. market. Chemical prices have declined 5% in the past two years because of overcapacity, which has been aggravated by the entry into the business of such heavyweights as W. R. Grace, Schenley, Armour, and several oil companies...