Word: schenley
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...boss and chief stockholder of Schenley Industries, Inc., Lewis Solon Rosenstiel built a $438 million empire and a reputation in the liquor trade as a confident hustler. During Prohibition, while distillers were folding up, Rosenstiel, then a whisky broker, bet his money on Repeal ; he bought up all the whisky he could lay his hands on. Result: the year after Repeal, his new Schenley company had sales of $40 million...
...customers are buying less, or shifting to lighter drinks, because of stiff federal taxes on spirits, boosted last year from $9 a gal. to $10.50. At retail the price is still higher because venders add their normal markup (average 22%) to the tax itself* While the Big Four distillers (Schenley, National, Seagram's and Hiram Walker) insist that they will maintain prices, smaller distillers have already begun to cut prices of straight whiskies. Sample: United Distillers has slashed its J. W. Dant bottled-in-bond sour-mash bourbon by 90? a fifth...
Married. Lewis S. (for Samuel) Rosenstiel, 60, Cincinnati-born liquor baron, founder and president of Schenley, who once embarked on an unsuccessful campaign to teach 5,000 parrots to say "Drink Old Quaker" and install them in bars; and Louise Johnson Stark, 53, his first cousin, a surgeon's widow; he for the third time, she for the second; in Atlanta...
...Schenley Industries...
Nevertheless, U.S. drinkers had the jitters about a possible liquor shortage. Their rush to stock up moved several whisky distributors to put dealers on temporary allocations, and the heedless excess last week brought customers quick hangovers. Schenley Distillers, Inc. announced that it was hiking its eight-year-old, 100-proof rye and bourbon $1.35 a fifth, bringing the price in some localities...